Shrimp, the United States’ most popular seafood, is notorious for being farmed using practices that destroy the environment. New Wave Foods, a startup based in San Francisco, has set out to create a sustainable replacement.
The key ingredient in its “shrimp”, which is actually 100% vegetarian, is algae, a plant that is already found in everyday items. The algae gives New Wave Foods’ shrimp its pinkish color and ocean smell.
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